Why Roblox Stock Jumped Almost 21% Higher in June

• Analysts fell over themselves publishing bullish updates on the video game company.

• One of its titles set a new record for the number of users playing it concurrently.

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One of the big stock success stories in recent times is the surge in popularity of Roblox (NYSE: RBLX) stock, which reached the vaunted level of $100 per share for the first time in its history as a stock. This was helped by a nearly 21% surge across the month of June, thanks largely to the surge in popularity of one of its titles, plus a clutch of positive new analyst takes on the online video game company.

Roblox, whose stock was on a tear even before it reported market-pleasing first-quarter results at the start of May, was indisputably a pundit favorite the following month. More than a few prognosticators tracking the stock issued positive updates on its prospects, with several raising their price targets.

Among the more assertive raisers was Piper Sandler analyst Thomas Champion, who early in the month lifted his price target to $105 per share, well up from his preceding $85. In doing so, he maintained his overweight (read: buy) recommendation on the stock.

According to sources, Champion based his adjustment on what he feels is the company’s improvements in introducing and promoting content on its sprawling portal. As an example of this effectiveness, he cited a monster recent hit for the platform, called Grow a Garden, which is currently a massively popular title for the company. Given this success, the analyst believes Roblox shouldn’t have much of a problem delivering more hit games that resonate with its audience, still comprised largely of children.

Speaking of Grow a Garden, its explosive growth was no small reason for Roblox stock’s June surge. Another June analysis, from Barclays, pointed out that the game has passed 12 billion lifetime visits since its launch in late March — a rapid and intense take-up figure by any standard. During June, the bank wrote, Grow a Garden also surpassed Fortnite as the game played by the highest number of users concurrently.

Roblox remains an exciting stock even after its big move northward in price. In many ways, it’s a unique company, fusing elements of video games, social media, and a thriving in-platform economy. It’s a go-to site for very young users, thanks to its appealing and generally kid-friendly titles, as well as the ability to chat with fellow users in the games.