Aristocrat Gaming has launched a new responsible gaming website designed to educate and enable players on smarter, more informed play.
Part of the company’s “Know Your Max” campaign launched in 2023. The new website, KnowYourMax.com, provides a suite of positive play resources, including timer tools, how to set personal limits, myth-busting trivia and exclusive video content from the Aristocrat’s “Beyond the Reels” web series that explores game features and terminology in depth.
“We’re incredibly proud of the impact Know Your Max has already made with players and customers, as empowering safer play is one of Aristocrat’s core values and at the heart of our global business,” said Megan Tobin, SVP, Head of Regulated Marketing for Aristocrat Gaming.
“By launching this new, dedicated site for players, we’re continuing to bring informed choice to the forefront of everyone’s gaming experience from the start.”
According to Aristocrat, the Know Your Max campaign has since launch captured attention with its introductory video surpassing 4 million views and total engagement reaching 126 million impressions.
It also explained that the launch of KnowYourMax.com was timed to further boost the American Gaming Association’s Responsible Gaming Education Month, held each September to promote gaming literacy and consumer education. This year’s theme, “Play Smart from the Start”, aligns with the intention of Know Your Max, which is that gaming is most enjoyable when players keep the right mindset,” the company said.
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