Aristocrat Gaming, a supplier of slot machines to the land-based sector, has launched KnowYourMax.com, described as a “dedicated website where players can access a suite of positive play resources”.
The company said the website provides “timer tools”, information on “how to set personal limits”, and a “myth-busting trivia” feature. It also offers “exclusive video content from the company’s ‘Beyond the Reels’ web series,” which “explores game features and terminology in depth,” it stated in a recent press release.
Aristocrat Gaming is the business unit for land-based operations and equipment sales for Australia-listed Aristocrat Leisure Ltd.
The gaming supplier said its “Know Your Max” campaign “has been empowering players with educational tools designed to promote smarter, more informed play since its launch in 2023”.
The update cited Megan Tobin, senior vice president and head of regulated marketing for Aristocrat Gaming, as saying: “We’re incredibly proud of the impact ‘Know Your Max’ has already made with players and customers, as empowering safer play is one of Aristocrat’s core values and at the heart of our global business.”
She added: “By launching this new, dedicated site for players, we’re continuing to bring informed choice to the forefront of everyone’s gaming experience from the start.”
The gaming supplier said that since its launch, the “Know Your Max” campaign “has captured widespread attention, with its introductory video surpassing 4 million views, and total engagement reaching a remarkable 126 million impressions”.
The Aristocrat band describes responsible gameplay as a “fundamental expression” of the group’s values, and “core to delivering its corporate strategy”.
