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3 min read
How quickly can you get rich in India? According to fans of fantasy-gaming platforms, such as Dream11, it is possible to do so in a matter of hours. Spend as little as eight rupees (ten cents) ahead of a cricket match and a punter could win hundreds of thousands rupees if their virtual team ends up performing well on the pitch. The prospect, albeit unlikely, of such tantalising returns, combined with glitzy marketing campaigns featuring Bollywood stars, has lured 200m users to Dream11’s platform since it started in 2008—a higher number than Indian stockmarket investors.
