Startup combines video games and nature in real-life treasure hunts

SUMMIT, N.J. (CBS News/CBS Newspath/WKRC) – A new startup is encouraging people to explore the great outdoors through real-life treasure hunts inspired by video games. Veil, created by brothers Jeff and Paul DuVilla, combines the thrill of adventure video games with the allure of Hollywood movies to create a unique experience.

“So, this is kind of the experience that our hunters have,” said one of the brothers as they navigated through the woods to a spot where a treasure was previously hidden. Earlier this year, hundreds participated in the hunt, searching for golden 3-D printed prizes that could earn winners thousands of dollars.

“It’s just like a big puzzle game, with a decent size prize behind it, so like, why not?” said Jeff Masters, a past participant. “If you come across it, you could win.”

The DuVilla brothers meticulously research history and geography to craft online clues leading to the hidden treasures. Participants pay about $20 for access, which supports the business and builds the prize pot. A live camera keeps an eye on the treasure, but players must venture into nature to claim it.

“You can see for yourself right now looking around, hearing the birds chirping, seeing the sun come through the leaves, that’s the kind of thing you can only experience out in an element like this,” said Jeff DuVilla.

So far, more than 2,000 players have participated in hunts held in New York, Philadelphia, and wild spaces in between. Veil hopes to expand its treasure hunts across the country. “The adventure begins as soon as you get outside,” said Jeff DuVilla.

Currently, Veil has a treasure hunt underway in the greater New York City area, with plans for another in New England soon.