Animal rights organisation has urged Nintendo to redesign the popular Cow character in Mario Kart World.
Ever since it first became known that the latest Mario Kart entry would feature a cow from Moo Moo Meadows as a playable racers, she’s become one of the most popular characters in the game.
Now Peta, which is no stranger to campaigning against Liberate Cow pic.twitter.com/wLuf3fJZ1P
— PETA (@peta) August 14, 2025
Peta has been using Nintendo in its campaigns for nearly two decades, with campaigns ranging from light-hearted to extremely graphic.
In 2007 it campaigned against Kentucky Fried Chicken by releasing Super Chick Sisters, a Flash game parody of New Super Mario Bros where players control a pair of small chicks who have to rescue Peta campaigner Pamela Anderson from an evil Colonel Sanders. This was followed by a sequel in which Anderson was kidnapped by Ronald McDonald.
Turning its attention to Nintendo itself, Peta responded to the return of the Tanooki suit in Super Mario 3D Land with a new Peta game called Mario Kills Tanooki, which featured a graphic image of Mario wearing a suit covered in blood and holding a raccoon’s decapitated head.
