The partnership is a huge milestone for Omnigame as its products will be made available to an international audience for the first time and is driven by the success the company has achieved in its home market of Denmark, where it has a substantial market share and a loyal fan base.
Kaizen Gaming, recognising the strength and the uniqueness of the portfolio, makes the perfect first partner as Omnigame looks to expand its global footprint.
Peter Weinreich, CEO at Omnigame, said: “We are incredibly proud to announce our inaugural partner deal which will see our games debut outside of Denmark, and with one of the most exciting operator groups in the world no less.”
“Kaizen Gaming’s Betano brand continues to grow, and this exciting step will see us put some of our most engaging games in front of a wider audience than ever before. It is a milestone moment for us and is a testament to the fantastic work we have achieved in standing out in a competitive space.”
The agreement will initially see a selection of games rolled out with Betano in Denmark, with the portfolio then set to go live in additional global markets with the major operator, including Brazil.
Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, commented: “Omnigame has a proud history of standing out in a highly competitive market like Denmark. We are glad to be the first partner to deliver its unique products to players beyond its own ecosystem.”
“We are committed to providing our customers around the globe with the most engaging, entertaining and responsible gaming experiences through the Betano platform. With this in mind, we invest in both our proprietary technology and in top tier partnerships. We believe that Omnigame is such a top-tier partner and their high-quality games will resonate strongly with our audience.”
Omnigame
Omnigame was founded in 2015, and offers a complete end to end iGaming experience, including the development of online casino games, providing its own proprietary platform, and powering its own operator brand in Denmark, Pip.dk, as part of a full gaming ecosystem.
Located in the heart of Copenhagen, Omnigame’s mission is to make entertainment the central element of gambling through groundbreaking, never-before-seen games with unique mechanics that provide exceptional experiences for players.
With a focus on quality rather than quantity, the company never compromises on end products, with its portfolio of games resonating with an ultra-loyal fan base.
Kaizen Gaming | Betano
Kaizen Gaming is one of the biggest GameTech companies in the world. With a focus on Technology and People, it aims to continuously evolve the betting experience it offers to millions of customers around the world and entertain sports fans in a fun and responsible way.
The company owns the premium online sports betting and gaming brand Betano, with an established presence across numerous markets in Europe, the Americas and Africa. The company employs more than 2,700 people across the globe.
Kaizen Gaming has been recognized as a leading player in the global sports betting and gaming market, having received several industry awards, including a world first of seven trophies in a single year at the 2024 EGR Operator Awards (“Operator of the Year”, “Employer of the Year”, “Affiliate Program”, “Football Betting Operator”, “In-House Product”, “In-Play Sports Operator” and “Mobile Sports Product”).
Source: GMB
