Sound the Alarmo.
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Updated: Aug. 1, 2025, 9:54 p.m.
Nintendo has announced a range of price rises for various OG Switch products in the U.S., and warned price rises for the Switch 2, video games, and the Nintendo Switch Online membership may be coming down the line.
The price rises, which were “based on market conditions,” Nintendo said, come into effect on August 3.
The announcement comes a month after Nintendo signalled price rises in Canada, which were also “based on market conditions.” Nintendo has yet to go into further detail.
Nintendo has said that the newly-launched Switch 2, physical and digital Nintendo Switch and Nintendo Switch 2 games, as well as Nintendo Switch Online memberships, will not be impacted by the impending price adjustment, though all models of the original Switch (the OG Switch, Switch Lite, and Switch OLED) will be impacted.
“Certain” Switch 2 accessories, “select” amiibo, and the Nintendo Sound Clock: Alarmo, will also see their prices go up, Nintendo continued.
In a post on its website, Nintendo issued the following statement:
Pricing for the original Nintendo Switch family of systems and products will change in the United States based on market conditions, effective August 3, 2025. These include Nintendo Switch – OLED Model, Nintendo Switch, Nintendo Switch Lite and select Nintendo Switch accessories.
Other Nintendo products, including certain Nintendo Switch 2 accessories, select amiibo, and the Nintendo Sound Clock: Alarmo, will also see adjustments.
Pricing for the Nintendo Switch 2 system, physical and digital Nintendo Switch and Nintendo Switch 2 games, as well as Nintendo Switch Online memberships, will remain unchanged at this time. However, please note that price adjustments may be necessary in the future.
Pricing information for United States consumers can be found at www.nintendo.com/us/store/
Nintendo didn’t name Trump’s tariffs in its statement, but analysts are pointing to them by way of explanation for these and other price rises in the video game industry. Daniel Ahmad, Director of Research & Insights at Niko Partners, tweeted to say he wouldn’t be surprised if Nintendo ended up raising Switch 2 prices at some point as well.
“20% tariff on Vietnam, 30% tariff on China, 15% tariff on Japan,” Ahmad tweeted in response to the news. “All markets that Nintendo relies on for hardware and software production.”
News of the Switch price hike comes just hours after Nintendo reported its first financial results since the Switch 2 came out in June. As expected, the company saw a significant boost to sales and profits, with the Switch 2 itself selling more than 6 million units in just seven weeks.
In the financial results, Nintendo said the OG Switch was still continue to hold its own despite its age and the launch of the Switch 2. The number of annual Nintendo-playing users between July 2024 and June 2025 has remained above 100 million, which means Nintendo launched Switch 2 into an environment where a huge number of people were already playing Switch.
lion in the 7 WeeksWesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
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