By Sara Brandstätter ( July 31, 2025, 09:07 GMT | Comment) — Concerns in the video games industry are mounting that in the EU it could have to overhaul its free-to-play business model, which relies on in-app purchases in games that are free to download. The European Commission and national regulators have intensified scrutiny, citing the need to better protect consumers, particularly children. Upcoming regulatory shifts could shock a sector that has so far operated under a largely self-regulatory framework, industry representatives told MLex.The video games industry has long flown under the EU’s regulatory radar, but that is changing amid mounting concerns that it could have to overhaul its free-to-play business model, which relies on in-app purchases in games that are free to download….
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