EA Boss Suggests Game Won’t Cost $80

With some video game companies now looking to price rheir games at $80 per copy, some might assume that the big publishers like Electronic Arts (EA) will immediately follow suit, given that means an increase in revenue.

Thankfully, that doesn’t seem to be the case — at least in the most recent statements released by EA’s big boss.

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Possibly the game that people have been keeping an eye out for when it comes to pricing increases is Battlefield 6 due to its increased devlopment time and budget.

EA Won’t Make Dramatic Changes To Game Prices (For Now)

The info comes directly from EA head honcho Andrew Wilson during the publisher’s latest quarterly financials. In the report’s Q&A portion, Wilson was asked about his thoughts on Nintendo pricing some of its games at $80, and how Microsoft announced it for Outer Worlds 2 before pulling back on that announcement.

The analyst asked about Battlefield 6, and where EA sees the game’s price landing to $70 or $80.

In response, Wilson said, “We’re not looking to make any changes on pricing at this stage, but that’s in the construct of — we already offer a fairly broad pricing scheme across our various products. When you think about everything from free to play through to our premium products and our deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible and offer them the greatest value. We’ll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time, but no dramatic changes planned yet.”

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This is definitely good news. With Battlefield 6 being worked on by four EA first-party studios (DICE, Ripple Effect, Criterion, Motive), some fans assumed that if EA was going to push for its first $80 game, it would be Battlefield 6, given the amount of resources poured in, prolonged development time, and add in the fact that it’s a major franchise with brand recognition.

Of course, this doesn’t mean the publisher won’t increase their game prices at all. For all we know, the next major game release planned could be eyeing this. Perhaps publishers are going to take a look at Grand Theft Auto 6? If Take-Two prices that game higher than the standard, and it sells well, they might be buoyed to price their premium, AAA experiences the same? But then again, this is GTA 6. Take-Two can price it at $100 and it would still sell since we only get one of these per decade.

With Battlefield 6 hitting a major milestone on Steam a week after its reveal, EA could be making bank on the shooter. The multiplayer reveal is set to happen on July 31, where we assume its release date will be revealed too.

Related

Battlefield 6

Developer(s)

Battlefield Studios

Publisher(s)

EA

Engine

Frostbite

Multiplayer

Online Multiplayer, Online Co-Op

Franchise

Battlefield

Number of Players

Single-player

Steam Deck Compatibility

Unknown

Lock & load for the ultimate all-out warfare experience. Fight in high-intensity infantry combat. Rip through the skies in aerial dogfights. Demolish your environment for a strategic advantage. In a war of tanks, fighter jets, and massive combat arsenals, your squad is the deadliest weapon. This is Battlefield 6.