LAS VEGAS (Aug. 22, 2025) – As the gaming industry evolves at breakneck speed, with new technologies and shifting regulatory terrain reshaping the market, Marker Trax has emerged as a leader in compliance and responsible gaming. At the center of the company’s efforts is Tina Robinson, senior vice president of compliance, who has spent more than 20 years in gaming, navigating the challenges and opportunities presented by this dynamic industry.
“Our culture of compliance is not just a slogan – it’s a proactive commitment woven into every decision we make,” Robinson said. “With leaders experienced in highly regulated environments across gaming and lending, we set the tone from the top and make sure our entire team receives ongoing training and clear communication about compliance expectations.”
The company’s commitment goes beyond simply following the rules. As digital wagering expands across a patchwork of jurisdictions, staying ahead of regulatory changes is a daily discipline. Marker Trax subscribes to regulatory workshops, keeps a close eye on industry publications, and regularly conducts gap analyses to ensure all products are up to code or exceeding it.
Operating across multiple, complex regulatory environments presents challenges that Marker Trax meets head-on.
“We integrate compliance requirements effectively across gaming and finance, spotting and addressing risks early,” Robinson explained. “When needed, we bring in specialized knowledge to make sure we’re not missing any nuances.”
That attention to detail proves vital when Marker Trax introduces innovative solutions like digital cashless advance. Before launching any new product or entering a new market, Robinson’s team initiates transparent conversations with regulators, often starting with demonstrations or technical whitepapers that lay out the mechanics and intent of the technology.
Marker Trax replaces manual credit processes with real-time, automated credit programs that improve the player’s experience while still allowing the casino operator to have complete oversight and control. As Marker Trax expands into new gaming verticals, such as online sports wagering, the company continues to navigate between innovation and regulatory alignment.
“We always begin by evaluating the regulatory environment to make sure our product is even possible,” Robinson said. “From there, we educate regulators on how our technology works, including responsible gaming features, reporting and underwriting, and we strive to answer any questions before they become problems. Our goal is to be a trusted partner, introducing responsible digitized casino credit programs to new markets.”
Responsible gaming is integral to the Marker Trax platform. The company’s standard application lets players set controls for access and opting out, while an advanced module offers enhanced features like broader player limits, trend analysis and robust reporting.
“We want to give operators the tools they need to protect their players, while giving players control over their own experience,” she noted.
“Within finance and lending, we’re cautious to avoid unintended consequences, particularly in underwriting,” Robinson said. “We’re also vigilant about data privacy, keeping all notices and consents current and ensuring data is handled securely.”
As the industry embraces digital transformation, Marker Trax recognizes that both players and operators are seeking greater flexibility and security in how funds are managed. As Robinson put it, “players want options in how they fund or pay for their entertainment, and operators are looking for solutions that help increase handle while lowering costs.”
Marker Trax meets these needs through regular internal reviews and open discussions about emerging technology. The company’s Moolah Play product is the latest example, making digital transactions fast and easy for everyone. By integrating responsible gaming controls and streamlining financial processes, Marker Trax is positioned to not just meet current demands but anticipate what comes next.
About Marker Trax, LLC
Marker Trax is a cashless, digital alternative to a casino marker. The product is the first of its kind to offer regulatory-compliant casino marker technology that takes inefficiency out of issuing advances and provides casinos with the tools to manage their casino credit underwriting and repayments. Developed and patented by the company’s founder, Gary Ellis, in 2018, Marker Trax makes for a more efficient gaming experience for players. The Marker Trax system allows players to be scored and given access to their markers in minutes. Marker Trax integrates into casino operating systems, allowing for easy start-up and player tracking. For more information, visit www.markertrax.com.
