Groove Technologies has partnered with the Azerlotereya OJSC, the state-owned lottery operator in Azerbaijan, to enhance its digital offering.
Groove Technologies will integrate its gaming platform with Azerlotereya to provide access to over 15,000 games from more than 150 providers, alongside various payment options, real-time analytics, and player engagement tools.
The platform also includes responsible gaming features designed to ensure safe and sustainable play, aligning with both companies’ commitment to player protection.
“This partnership is a testament to Groove’s ability to deliver world-class gaming technology at scale,” said Groove Technologies head of partnerships, Rachel Tourgeman. “Azerlotereya recognised our platform’s unmatched reliability and depth of content, key factors in providing players with a premium, frictionless experience. Together, we’re setting a new standard for digital lottery entertainment.”
Yahale Meltzer, co-founder and chief operating officer at Groove Technologies, commented: “At Groove, we don’t just power gaming platforms, we power possibilities. Collaborating with a forward-thinking partner like Azerlotereya allows us to demonstrate how technology can redefine an industry.
“This is just the beginning of a partnership that will drive innovation, engagement, and growth for years to come.”
The Azerlotereya said in a statement: “Our mission is to bring innovation and trust to the Azərlotereya gaming landscape, and Groove’s proven platform aligns with that vision.
“Their technology’s stability and expansive game library allow us to elevate our offerings while maintaining the high standards of security and compliance. This partnership marks a major leap forward for our digital transformation.”
