The Seminole Tribe of Florida has launched Hard Rock Bet in Colorado, marking the ninth US state where the sportsbook brand is now live.
Hard Rock Bet becomes the thirteenth licensed online sportsbook in the Centennial State, and the first sportsbook to launch in the state since January 2024.
“Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA,” said Matt Primeaux, Hard Rock Bet executive managing director, president & chief revenue officer.
“With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience.”
Hard Rock Bet is also live in Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee and Virginia.
Colorado’s sports wagers increased by 11 per cent to $495.3 million in May, comprising $493.4 million in online wagers and $1.9 million in retail bets.
