Tottenham getting closer to stadium naming rights deal with Saudi-backed company in talks

Tottenham Hotspur are edging closer to potentially securing a landmark naming rights deal for their stadium, with a Saudi-backed company currently leading the race.

It has been reported that Tottenham Hotspur’s recent activity in the summer window could be down to Spurs having received investments, or that an investment could be on its way.

£55 million on Mohammed Kudus, a fee that makes him the fourth most expensive signing in Spurs’ history, and a £60 million move for Morgan Gibbs-White (if it goes through), feels like uncharted territory for a club that has often been associated with calculated, measured spending in the market.

To add to that, it has also been reported that Tottenham have a net transfer debt. In simple terms, the money Spurs are owed minus the money they still have to pay out stands at a staggering £279.3 million.

Tottenham close to stadium naming rights agreement

We have since speculated that, for Tottenham to fund their recent transfer activity, an investment of some sort is imminent, which could come in the form of a breakthrough in stadium naming rights discussions.

Of course, it is no secret that Tottenham have long been working behind the scenes to clinch a lucrative naming rights deal for the Tottenham Hotspur Stadium – something that has been in the pipeline for years.

Now, journalist Ben Jacobs has provided a significant update, stating that Tottenham are close to finalising a stadium naming rights agreement, with a Saudi entity currently the frontrunner.

It is understood that advanced talks are taking place and dealmakers have put forward two companies – one being a Public Investment Fund subsidiary and the other a secondary, unaffiliated company.

He adds that legalities are currently being explored so as not to conflict with Newcastle United, which is also PIF-backed.

However, he is quick to stress that nothing is guaranteed at this stage, as Spurs have also spoken to American companies, with those talks also being advanced. He ends his report by stating that senior government figures have been involved in the discussions.

Spurs planning for long-term growth as rebuild continues

Tottenham Hotspur look to be putting things in place both on and off the pitch, which signals an exciting chapter ahead for the club, especially as they aim to return to the upper echelon of English football.

Spurs supporters will want to see the club continue investing in the first team, with several areas still in need of strengthening.

The holding midfield role, as well as the need for a reliable backup striker, remain key positions that Tottenham should be addressing in the coming days.

Naturally, Spurs will also be looking to trim the squad, and Yves Bissouma is currently attracting interest from both Juventus and Fenerbahce.

• READ MORE: Tottenham hit ‘stumbling block’ over big-money transfer deal, but there is reason to be hopeful