The gaming community’s move away from AAA titles toward AA and indie games, documented by VGI in 2024, continues into 2025, with a recent report showing that most PC gamers prefer lower-priced titles and generally steer clear of expensive releases from major publishers.
As reported by market research firm Ampere Analysis, they analyzed the top 150 Steam titles – excluding Counter-Strike 2 – by average monthly active users (MAU) between January 2024 and June 2025, discovering that the majority, 55% to be exact, of the most played games on the leading PC games platform have an average sales price (ASP) of $20 or less.
AA releases, with an ASP between $30 and $50, also attract a notable share of players, accounting for 18%. Expensive releases, however, are less popular among PC gamers, with only 3% of the top 150 titles having an ASP over $50. In fact, only one game with an average price above $60 appears in the list – Split Fiction, which Ampere reports has an ASP of $61.72, though it must be noted that it sells for just $50 in the US.
Ampere further reported that the average spend per gamer on game content and services fell 12% from Q2 2024 to Q2 2025, with spending on new full games in particular dropping by over $5.50 per gamer. However, this decline is offset by an increase in the total number of gamers compared to the previous year, as well as by a higher share of players who had spent on gaming in the past six months – up 9% year-over-year – and specifically on new full games, which rose 3% YoY.
Check out the full report here and don’t forget to join our 80 Level Talent platform and our new Discord server, follow us on Instagram, Twitter, LinkedIn, Telegram, TikTok, and Threads, where we share breakdowns, the latest news, awesome artworks, and more.
