WinZO, India’s largest homegrown digital entertainment platform, today announced its official launch in the United States, marking a decisive milestone in its mission to export Indian technology and gaming innovation, intellectual property, and talent to global audiences.
The U.S. debut follows WinZO’s successful foray into Brazil in 2023, placing the company at the intersection of three of the world’s four largest mobile gaming markets, India, Brazil, and the U.S., with a combined market size of USD 65–70 billion and more than 20 billion annual mobile game downloads.
Scaling India’s Tech Export Story: From leading the world’s largest market by user base (India), WinZO has now entered the world’s largest gaming market by revenue (U.S.). With India accounting for just 1% of the global gaming market, WinZO’s international expansion represents a Tech Exports 2.0 story: Indian game developers, building culturally relevant games and enabling competitive esports experiences, can now access one of the most mature and lucrative gaming markets through WinZO’s proven plug-and-launch distribution model.
WinZO’s global competitiveness is anchored in its robust ecosystem of 250 million users engaging with 100+ competitive games in esports and social formats across 15 languages, fortified by more than 100 proprietary technology patents, including its Live streaming technology, Real-Time Game Engine, GenAI-powered vernacular culturally relevant companion, one-click game integration, and AI-driven cybersecurity solutions. Backed by its $50 million ZO Fund supporting early-stage technology ventures, WinZO is scaling India’s innovation to the world while serving as a conduit for the exchange of talent, culture, and IP across India, Brazil, and the U.S. While expanding globally, WinZO will continue to serve its Indian audience with multiple offerings lined up through its platform, while responsibly withdrawing limited services impacted by evolving regulations.
“The launch of WinZO in the United States is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has always been to empower Indian game developers to reach global audiences. Entering the U.S., the world’s largest and most influential gaming market, is a decisive step towards that mission. We are equally excited to introduce ZO TV, our new short video format, which further diversifies our content offerings and strengthens WinZO’s position as a global hub and one stop destination for interactive entertainment,” said Saumya Singh Rathore and Paavan Nanda, Co-Founders of WinZO.
WinZO’s expansion to the US is a critical part of its strategy to become the global go-to consumer tech platform for all new-age content consumption. After format and monetization diversification, WinZO is leapfrogging into geographical diversification. Eventually, as the company scales, product offerings and features will continue to expand, reflecting its deep bench strength in tech, IP patents, strategic investments, and experience of working in and with frontier tech.
