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What You Need to Know
- Ex Populus claimed that confusion with Elon Musk’s AI firm threatened its blockchain gaming business.
- Trademark law requires proof of consumer confusion, central to Ex Populus’ complaint.
- The lawsuit adds to a broader debate on fairness, innovation and tech branding disputes.

A blockchain gaming startup is suing Elon Musk’s artificial-intelligence venture xAI in a federal court in California, claiming the billionaire’s new company has infringed on its “XAI” trademark and sown confusion among investors and gamers.
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