Esportes Gaming Brasil is pushing deeper into Brazil’s regulated betting market with the launch of LOTTU, a brand designed to deliver a smoother, more personal user journey. The release marks an important milestone for the operator, as it now runs the maximum three brands permitted under its license.
A New Platform, Built from Scratch
Unlike the company’s previous launches, LOTTU isn’t just a new name slapped onto an existing system. The platform behind it was built in-house from the ground up, with a clear focus on speed and personalization.
Bettors can expect faster navigation, interactive tools, and layouts that adapt to different playing styles. The idea is to move away from one-size-fits-all betting and instead offer experiences tailored to individual preferences.
Safety Features Integrated from Day One
Alongside the shiny new tech, Esportes Gaming Brasil has placed a heavy emphasis on responsible gambling. LOTTU includes features that keep an eye out for risky behavior, automatically flagging when players may need a break and connecting them to professional support channels.
In a market that is growing rapidly and attracting global attention, this approach could help the brand stand out for more than just its looks and speed.
Completing the Trio
With LOTTU’s arrival, Esportes Gaming Brasil has now filled its three-brand quota. The company already operates Esportes da Sorte and Onabet, which both went live earlier this year.
Together, the trio covers a wide audience — from casual users dipping their toes into sports betting to more seasoned players looking for a refined experience. LOTTU, with its emphasis on customization, is expected to appeal most strongly to that latter group.
Building the Right Team
The new launch hasn’t come in isolation. Over the past few months, Esportes Gaming Brasil has also been busy reinforcing its leadership team.
Recent appointments include Ana Carolina Luna Maçães as head of compliance, ensuring the company continues to meet regulatory standards, and Rita Cunha as chief growth officer, tasked with driving expansion. Earlier in the year, Hugo Baungartner stepped in as chief business officer and executive director of institutional relations, taking on the role of building relationships with regulators and financial partners.
Ready for the Next Stage
Brazil’s betting sector is evolving quickly, with competition heating up as more operators enter the scene. By launching LOTTU alongside a wave of new leadership hires, Esportes Gaming Brasil is showing it intends not only to compete but also to play a leading role in shaping the market.
For players, the new brand means more choice. For the operator, it represents the culmination of months of development — and perhaps the beginning of its most ambitious chapter yet.
