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• Green Man Gaming hires former VP at Humble Bundle, Paul Herron, to lead the charity bundles storefront and APAC expansion as General Manager
• The first charity bundle will launch in October in support of SpecialEffect’s One Special Day, all charity bundles will support global charitable organisations with a focus on driving gaming for good
• Green Man Gaming’s launch into APAC will see the company look to work with more developers and publishers in the region to bring their games to the Western market
• More information about Green Man Gaming’s charity bundle initiative can be found at https://www.greenmangaming.com/company/charity-bundles/

London – 7th August – Green Man Gaming is proud to announce the launch of its brand new games charity bundle platform, designed with full transparency for developers, publishers and consumers. Led by industry veteran Paul Herron, whose impressive career includes 11 years at Humble Bundle, Green Man Gaming is also officially expanding into the APAC region, signaling a bold new phase of strategic growth.

Green Man Gaming’s new charity bundles are designed to make game discovery easier for players while creating new incremental revenue opportunities for developers and publishers. Each charity bundle offers full transparency for customers, with visible stock indicators that show exactly what’s available – something rarely seen in the industry. Customers are guaranteed to receive their keys instantly, and regional pricing will make charity bundles accessible and fair for players around the world.

Each charity bundle will be available worldwide, with proceeds dedicated to supporting local causes driving meaningful impact in communities that matter most to our global audience. The first charity bundle is being prepared in support of SpecialEffect’s One Special Day, with specific titles to be announced soon.
Recognising the rapid growth of the Asia-Pacific games market, Green Man Gaming is also announcing its expansion into the region. Paul Herron will leverage his experience to help drive the charity bundle initiative as well as providing solutions for developers and publishers to bring their games to the West.

“It’s an honour to be joining the Green Man Gaming team and spearheading not only the Bundles launch but also the expansion into the APAC regions. Charity bundles not only offer amazing curated content for consumers, they offer the opportunity for many great games to break through the noise of thousands of new titles that are launched every year. I’m excited to showcase what we have been working on and how Green Man Gaming will provide value across the whole lifecycle of a game.” said Paul Herron, General Manager, Green Man Gaming

“I’m delighted to welcome Paul Herron to Green Man Gaming, who comes with outstanding knowledge, experience, professionalism and reputation in the games industry,” added Paul Sulyok, Founder and CEO of Green Man Gaming. “We have built these charity bundles to be a force of positivity in an industry which has seen difficult times of late. We feel the opportunity to support gaming for good, whilst giving publishers and developers the tools to secure incremental revenue from their products, is a win-win the games industry needs right now. We can’t wait to build this initiative collaboratively with our fantastic developer and publishing partners.”

Earlier this year Green Man Gaming also launched Green Man Gaming Distribution. Distribution Managed Service (DMS), which allows publishers and developers to activate their games across 180-plus vetted “Green-tailers” worldwide, with an audience of 100 million engaged gamers. Offering enhanced discoverability and a chance to see a 20-30% revenue increase over Steam-only sales, Green Man Gaming Distribution aims to ensure the long-term lifecycle of games.

For more information please visit www.greenmangaming.com, or follow Green Man Gaming on LinkedIn. You can also read the latest news from Green Man Gaming on their industry blog.

About Green Man Gaming
Green Man Gaming is an independent global leader in Distribution, Publishing, and digital eCommerce in the video game industry, connecting developers and gamers worldwide through a core belief that games are for everyone.

With a catalogue of over 10,000 games available in more than 195 countries, Green Man Gaming is the largest independent digital retailer worldwide outside of first party platforms.

Trusted by more than 1,250 publishers, the company partners with leading gaming brands across PC and console. Its publishing division offers a flexible model, enabling studios to retain full IP ownership while accessing targeted services such as funding, localisation, platform integration, and creative strategy. Its in-house marketing services leverage billions of first-party data points to deliver highly targeted, performance driven campaigns.

Green Man Gaming also provides a fully managed distribution service, enabling partners to increase incremental game sales through a global network of over 180 third-party storefronts.

Headquartered in the UK, Green Man Gaming generates 90 percent of its revenue from international markets and has received more than 40 business and games industry awards.