bet365 has gone live with its online sportsbook in Kansas, becoming the seventh operator to launch in the Sunflower State.
After recent rollouts in Illinois and Tennessee, Kansas marks the third state launch for the operator since March and its 14th US state launch overall.
“We’re pleased to announce that bet365 is now available for our customers in Kansas,” said bet365. “Our passion for sports has helped us to become a leading global brand, so we are thrilled to be operating in Kansas – a home to iconic teams and sporting venues.”
bet365 enters a market currently dominated by DraftKings and FanDuel, which accounted for a combined 77 per cent of online sports wagers in the state in June.
Kansas’ overall sports betting market grew by 32 per cent in June to $185.2 million, comprising online wagers of $181.7 million (+34 per cent) and retail wagers of $3.4 million (-29 per cent).
Other licensed online sportsbook operators in Kansas include ESPN Bet, BetMGM, Caesars and Fanatics.
bet365 is now available in New Jersey, Indiana, Louisiana, North Carolina, Arizona, Colorado, Iowa, Ohio, Illinois, Kentucky, Pennsylvania, Tennessee, Virginia and Kansas.
