Car dealer Jim Marsh also a rural Nevada gaming entrepreneur

Most Southern Nevadans know of Jim Marsh from his silly car dealership commercials in which he is tormented by his daughter, Stacy.

But Marsh, 92, is much more than just a car dealer.

He’s also a gaming industry entrepreneur in rural Nevada, recently licensed again for a small property in Goldfield, population 231.

Born in Denver, Marsh delighted gaming regulators in May with his knowledge of the history of the rural communities in which he has opened businesses. He delighted regulators with his storytelling before being approved for the licensing of 12 slot machines for the Occidental Saloon in Goldfield, owned by Humbug LLC, named for a Colorado mining operation.