A strong internal culture—focused on physical, emotional, and financial well-being, open dialogue around diversity, and hiring practices grounded in collaboration, customer focus, and ethics—lays the foundation for an environment where protecting bettors becomes second nature.
In June, 600 employees took part in the immersive program “Learn to Protect.” Over three days of workshops led by the Institute for Bettor Support (IAA) and the Brazilian Company for Compulsive Support (EBAC), the team simulated real-life scenarios, learned to recognize risk signs, and adopted international support protocols. Since then, the content has become mandatory e-learning training, with refreshers every six months.
Brazil’s betting market—already moving more than R$12 billion (US$2.15bn) per year according to estimates from the Ministry of Finance—is undergoing its first full cycle of regulation. The new law requires every licensed operator to demonstrate preventive measures against gambling addiction, provide support channels, and offer self-exclusion mechanisms.
Esportes Gaming Brasil Group further strengthened its commitment to Responsible Gaming by appointing Ana Carolina Luna Maçães as the new manager of the department. Additionally, the group launched a Code of Ethics and Conduct that sets out five fundamental principles—integrity, respect for people, privacy, responsible gaming, and compliance—applicable to employees, suppliers, and partners.
Technology is essential to supporting this layer of protection by identifying potential issues before they occur. Machine learning models monitor dozens of behavioral variables (bet value, frequency and time of bets, session duration), and upon detecting risks, trigger conscious gaming alerts, offering instant deposit limits or self-exclusion options.
Monthly reports are sent to the Compliance team for auditing and continuous review. High-risk alerts are handled individually by a support team trained in active listening, fostering more effective dialogue with users.
Over the past two months, the group has held the Match-Fixing Prevention Forum with clubs such as Náutico, Ceará, and Corinthians, training athletes and coaching staff in sports integrity.
Hugo Baungartner, Director of Institutional Relations and Partnerships at Esportes Gaming Brasil, stated: “Promoting responsible gaming internally is the first step toward bringing education, protection, and transparency to the market. When our team is well-prepared, we’re able to pass that knowledge forward and protect bettors. With a strong culture, strict compliance, and ongoing education, we aim to bring greater visibility to the Responsible Gaming culture.”
Source: GMB
