Stefan Borson is impressed with the new hires that Daniel Levy and Tottenham Hotspur have made this summer to help improve their bottom line.
It has not been a particularly productive transfer window for Spurs so far, particularly after Morgan Gibbs-White’s shock U-turn, which has left the Lilywhites with plenty of work to do.
While there might not have been a huge turnover of the playing staff yet, there have been some big changes at the top, the most high-profile of which is Vinai Venkatesham arriving as Tottenham’s new CEO.
Executive Donna-Maria Cullen has stepped down from the Spurs board after two decades of service, while Scott Munn has been placed on gardening leave.
Stefan Borsen makes a claim about Tottenham’s recent hire
There have also been other changes at the top, which have not received a lot of press. One of those is the fact that Levy has hired Altius8 agency, which was founded by former Manchester United executives, to help transform Tottenham’s revenues.
This information was reported two weeks ago by The Telegraph, who claimed that the team is led by Victoria Timpson, who left Old Trafford as part of Sir Jim Ratcliffe’s cost-cutting measures last summer.
When asked what he makes of Altius8 agency being hired by Daniel Levy at Tottenham, football finance expert Stefan Borson told Football Insider: “I have heard good things about these former United executives. They will probably quite like the opportunity to work for different clubs, selling a different proposition, selling a London proposition, for example, versus maybe a slightly tired United proposition that they’ve sold for 10 years.
“Spurs gives them something new to sell, so they’ll quite like it. Obviously, they’re personally incentivised because it’s their own agency. You might find that they get a different set of results based on that. But I think it makes sense for both parties.”
Are these changes a prelude to a Tottenham takeover?
Several sources have said that the changes in the Tottenham boardroom are a prelude to ENIC pumping money into the club.
Some journalists believe that investment may already have arrived at Spurs, potentially even as part of a minority takeover by a third party.
While Tottenham Hotspur are yet to make any announcement to this effect, it is certainly clear that the club have ripped up their blueprint and started again both on and off the pitch this summer.
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