Quick Custom Intelligence re-acquires VizExplorer

Quick Custom Intelligence on Monday acquired VizExplorer, bringing the casino analytics platform back to its original developers, Dr. Ralph Thomas and Andrew Cardno.

The acquisition enables QCI to invest heavily in an expanded product offering, delivering deeper and wider solutions for a gaming industry that is rapidly diversifying.

“VizExplorer was our brainchild years ago, and we poured our knowledge and passion into developing ground-breaking analytics for the gaming industry,” said Cardno, QCI’s Chief Technology Officer. “To have VizExplorer back under our guidance is deeply meaningful – it’s like a reunion with an old friend. We are incredibly proud to once again champion its innovative spirit and continue developing its unique capabilities for the casino world.”

QCI’s software is deployed in more than 250 casino resorts across North America, Europe, Asia, Australia, and Latin America, collectively managing more than $35 billion in annual gross gaming revenue. QCI operates in 17 countries and 30 U.S. states, including partnerships with 90 sovereign tribal nations – a footprint that “cements the company’s position as a global leader in casino and resort intelligence,” according to a recent press release.

“We truly have become the industry’s data activation powerhouse,” said Thomas, QCI’s Co-Founder and CEO. “Our acquisition of VizExplorer turbo-charges what we offer to casino resorts. Now, from the gaming floor to marketing campaigns, from player development to hotel operations – QCI provides an integrated intelligence platform that activates data in real time to drive revenue and enhance guest experiences.”

QCI says data activation entails the company’s ability for turning raw data into actionable insights on the fly, something increasingly crucial as casinos diversify into new domains like online gaming, sports betting, and personalized hospitality.

“The industry is rapidly diversifying,” Thomas said, “and our expanded product suite means we can serve all facets of that diversification. Whether a property is focused on slots and tables, a robust loyalty program, a sportsbook, or non-gaming amenities, QCI now has the tools to optimize it.”

The integration of VizExplorer allows QCI to accelerate investment in product development. The combined company now offers a wider and deeper range of solutions, including:

• Comprehensive operational intelligence: QCI’s core platform unifies player development, marketing, slot management, and hotel operations into one coordinated system. Casino resorts can dynamically adjust operations with data-driven precision, a capability that QCI states enables “live optimization” of the entire resort enterprise.
• Next-generation data visualization & AI: The combined platform leverages Generative AI-powered analytics (such as QCI’s Chatalytics natural language query engine) alongside VizExplorer’s patented Super Graphic tooling. Users will be able to converse with their data in plain English and then see it displayed in intuitive heatmaps and treemaps. Modulus was a partner of VizExplorer and moved to QCI in part because of the global QCI adoption. “This level of global adoption underscores the effectiveness of QCI’s platform in optimizing gaming and hospitality operations,” said Modulus Chief Operating Officer Marc Attal

• Broader portfolio of integrated tools: QCI’s offering spans a spectrum of modules including marketing campaign management, player loyalty and CRM, real-time host engagement apps, slot performance analytics, table game yield management, hotel and retail personalization, The VizExplorer acquisition adds depth in areas such as service dispatch, advanced reporting, and specialized analytics, creating a one-stop-shop for resort intelligence. The holistic approach allows casino operators to replace patchwork systems with a single, unified platform that addresses data needs.

“VizExplorer’s dispatch solution has operated in over 100 properties and helped reduce guest service issues by enabling real-time response and preventative maintenance,” said Cardno, citing the system’s contribution to reduced machine downtime and improved guest satisfaction.

Key VizExplorer Innovations now back with QCI:

• A tested dispatch engine, with modules like tecViz,  that optimize slot floor staff workflow, reduces machine downtime, and elevates guest service by intelligently routing attendants and technicians.
• Quartal analytics visualization: A unique quartal super graphics method for data visualization, patented by VizExplorer, which can transform massive datasets into intuitive visual patterns. This technique has been used in complex fields like genomic research to reveal hidden patterns. In casino applications, quartal visualizations allow operators to spot trends in player behavior and revenue at a glance.
• Enhanced treemap & heatmap views: VizExplorer’s super graphics, such as the inspatial super graphic, provide interactive treemap-style views of the casino floor, layering multiple data points, including revenue, game performance, and player segments, into a single dynamic image.

Between 2008 and 2017, VizExplorer’s solutions were installed more than 1,600 times in more than 600 casinos worldwide, spanning six continents.

“We recognize the loyalty and value that VizExplorer’s products have brought to operators globally,” Thomas said. “Our goal is to honor and extend that legacy. The combination of VizExplorer’s analytics prowess with QCI’s modern AI-driven platform is a win-win for casinos looking to activate their data in smarter ways.”

As the casino industry evolves, operators have moved to diversify revenue streams by embracing igaming, mobile sports wagering, fantasy sports, skill-based gaming, and non-gaming amenities to complement traditional gaming. This diversification means data silos are multiplying, and the ability to aggregate and act on data from all facets of the business is paramount.

“We see ourselves as the nerve center for the modern casino-resort,” said Cardno. “By expanding our platform’s breadth, we ensure that wherever our clients’ business grows – be it a new hotel tower, an online casino offering, or a sportsbook – their data flows into one intelligent system. They can analyze a high-roller’s on-property play and their online bets in one view, or coordinate hotel marketing with casino rewards seamlessly. That unified insight is key in a multi-channel world.”

QCI is actively pursuing opportunities in at least 10 new markets globally. The diversified product suite means QCI can cater to integrated resorts encompassing gaming, hotels, and entertainment.

“This is a full-circle moment for us,” Thomas said. “We’re bringing back the technology we pioneered and giving it new life within QCI. The pride Andrew and I feel today is matched only by our determination to push the envelope further.”