The gaming revolution is reshaping entertainment, competition, and global business, and G2 Esports CEO Alban Dechelotte is at the forefront of this transformation.
With gaming now engaging 3.2 billion players worldwide, this episode offers a fascinating glimpse into an industry that has grown from niche entertainment to global phenomenon.
Decholette shares remarkable insights from his journey from traditional sports sponsorship at Coca-Cola to leading one of esports’ most successful organisations. G2 has claimed 12 of 16 League of Legends European championships and built a fanbase that rivals Champions League football clubs on social media – all within just ten years.
What makes this conversation particularly compelling is Decholette’s vision of convergence between traditional sports and gaming.
G2 has already expanded into football, with ambitions to enter rugby and other sports. Meanwhile, the International Olympic Committee prepares for its inaugural Olympic Esports Games in 2027, signalling gaming’s mainstream acceptance.
The episode explores how esports organisations approach talent development, combining cutting-edge performance science with traditional coaching methods.
G2 maintains as many coaching staff as players, focusing on both technical skills and psychological wellbeing. Testing at Red Bull’s athletic center has revealed that top esports players demonstrate faster reaction times than Formula One drivers in specific assessments.
Perhaps most intriguing is how gaming’s business model contrasts with traditional sports. While established leagues increasingly rely on exclusive media rights and paywalls, esports has democratized distribution, allowing multiple broadcast sources and helping viewership quadruple in recent years.
Whether you’re a gaming enthusiast, sports business professional, or simply curious about the future of entertainment, this episode provides essential context for understanding how digital competition is reshaping global culture. Subscribe now and join us next week as we continue exploring gaming and esports with interviews featuring industry leaders from Fenix Gaming and Riot Games.
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WHAT’S UP NEXT?
Sport for Business is in planning for a number of major events bringing together leaders in Irish Sport and Business across a range of subjects in the second half of the year.
On Thursday, August 28th we will host a special event looking at Future Proofing Irish Sport including the use of AI in sport. Then in September we will host our Annual Children in Sport Conference, in October, our Annual Sport for Social Good Event, in November a new event focused on Sustainability in Sport and in December our 12th Annual Women in Sport Conference.
Find out More about Our Sport for Business Events Programme Here
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