Rise & Hustle launched its reward-based mobile street game platform to the Nigerian market on Friday (25 July).
Rise & Hustle launched its tap-to-earn gaming platform in Nigeria on Friday, marking the company’s entry into the African gaming market with a mobile-first approach targeting local players.
The operator’s proprietary platform allows players to progress from “Hustler to Kingpin” status while earning in-game currency called Bucks, which can be redeemed for mobile airtime, physical rewards and Rise Tokens without requiring payment.
Rise & Hustle’s business model centres on free-to-play games and lottery products designed in-house, enabling the company to create competitive experiences for mobile users.
The platform incorporates crypto-backed rewards through Rise Tokens built on the Binance Smart Chain, creating what the company describes as a “real economy that rewards loyalty.”
Rise & Hustle CEO and Co-founder Josh Jones said: “Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games. We’re here to turn everyday entertainment into real-world rewards.
“This isn’t just a game – we’re building a cultural movement where players grind together to reach the top through ambition and hustle.”
The company was co-founded by Anthony Broadhurst, described as a key player in Africa’s gaming and crypto world, and Jones, who brings iGaming entrepreneurship experience to the venture.
The platform integrates AI technology and local partnerships alongside what the company calls “sharp design” to appeal to African mobile users.
Real money gaming launch planned
Rise & Hustle plans to launch a full real money gaming offering in the immediate future, building on its existing tap-to-earn foundation.
The current platform emphasises community features with squads serving as central gameplay elements, while leaderboards and real-time tournaments are designed to make each gaming session competitive.
Beyond Nigeria, Rise & Hustle aims to expand into Kenya and Ghana by the end of 2025.
As the platform scales, the company plans to strengthen partnerships with mobile networks, brands and influencers to accelerate user adoption across the region.
The operator positions itself as targeting Africa’s mobile-first generation through what it describes as culturally relevant gaming experiences.
