The Game Awards shows why brands need dynamic logo designs

The Game Awards 2025 are coming up in December, and founder Geoff Keighley and his team will be hoping to replicate the success of last year’s 10th anniversary, which saw a record 154 million live streams. The event was graced by Snoop Dogg and Twenty One Pilots, but another big star was the new branding.

The new Game Awards logo is one of those redesigns that shows how a relatively subtle simplification can make an identity more versatile. It’s still inspired by the wings of the iconic angel trophy, but it’s even even more abstract, reduced to its essential form. That makes it cleaner and bolder, but also allowed the creation of a wide range of dynamic graphic elements (if you’re working on making your own game, see our pick of the best laptops for game development).

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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.