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Atari and AirConsole are Partnering to Bring Games to Volkswagens
Atari and AirConsole have announced a new partnership that will see the brands bringing Volkswagen drivers an in-car gaming experience for immersive entertainment from anywhere. The partnership will see classic Atari games like Asteroids: Recharged and Breakout: Recharged capable of being played directly from the vehicle’s infotainment system. The games will offer one to two players with the ability to pull out their smartphone for use as the controller and pair it with the display to battle against the system or their passenger opponent when parked.
The Atari and AirConsole partnership is positioned as perfect for elevating the driver experience to transform blocks of time spent parked or charging into entertaining gameplay sessions that harken to the golden era of gaming.
Image Credit: hypebeast, airconsole
Trend Themes
1. In-car Entertainment Expansion – The evolving integration of gaming systems into vehicle infotainment platforms opens new avenues for creating engaging in-car experiences that draw from classic gaming nostalgia.
2. Mobile Device-as-controller Innovation – Utilizing smartphones as gaming controllers in vehicles introduces a versatile and widely accessible method for player interaction, enhancing gaming accessibility.
3. Parked Vehicle Entertainment – Developing engaging activities like gaming for periods when cars are stationary or charging maximizes utility and potential enjoyment during idle times.
Industry Implications
1. Automotive Infotainment – The infusion of retro-style games into infotainment systems presents opportunities for automakers to differentiate their vehicles through unique, integrated entertainment services.
2. Mobile Gaming Technology – Leveraging smartphones as part of the in-car gaming experience broadens the market for mobile gaming interfaces and software adaptability.
3. Vehicle Connectivity Solutions – Enhancing vehicle interfaces to support gaming functions necessitates advanced connectivity solutions, creating potential growth areas for tech companies focusing on in-car systems integration.
