Friday, July 18, 2025
Carnival Becomes First Cruise Line To Join American Gaming Association Carnival Corporation, the world’s largest leisure travel company and among the most profitable and financially strong in the cruise and vacation industries, today announced that it has joined the U.S.-based American Gaming Association’s (AGA) ‘Have A Game Plan. This important membership aligns Carnival with other leading gaming companies in their efforts to promote responsible gambling and industry best practice standards in regulation. The publicly announced commitment on Thursday is not just a first for Carnival, but for the cruise industry as a whole, establishing a new standard of onboard responsible gaming.
Focus on gaming As the leading trade association representingthe US gaming industry, we do everything we can to help the industryoperate in a responsible manner that protects consumers and providesa safe environment for people to enjoy themselves. Carnival Corporation’s participation highlights the company’s dedication to standards for responsible gaming in the land- based and shipboard environments. This partnership demonstrates that the cruise line is taking a proactive stance to fight money laundering and to ensure the welfare of guests and crew as the gaming industry evolves.
A New Dawn for Responsible Gaming in The Cruise Industry
As part of this strategy, Carnival Corporation will have a key role in helping drive AGA-led efforts to promote a responsible-gaming culture. Marty Goldman, Senior Vice President of Global Gaming for Carnival Corporation, commented on the value of the agreement. Goldman said that Carnival’s inclusion in the AGA would continue the cruise line’s momentum towards greater responsible gaming, and establish it as a market leader in compliance with regulatory and industry standards.
Goldman also said in a statement she was thrilled about the potential collaborations that would be made available through the membership and the doors that would be open to resources and partnerships in the gaming industry. With its AGA membership, Carnival Corporation is now able to tap a set of resources, such as educational webinars, notification of changes in legislation and network with the land-based and online gaming sector. This access will certainly increase not only the internal capacity of the company but will be of benefit to the guest and employees with us, providing a stronger and world class gaming experience at sea.
Carnival’s support for the American Gaming Association is consistent with the cruise line’s strong history of innovating fun options for leisure travelers. Well, it appears that gaming on Carnival happens not only on the Caribbean Islands, but also as part of the entertainment for guests on their fleet of cruise ships. The business’ new agreement with the AGA is sure to strengthen its dedication to offering a space where safe, fair and responsible gaming is the norm. This will allow Carnival to take its already strong platform to the next level by maintaining best-in-class standards of gaming integrity.
MAKING CONNECTIONS AND RAISING THE BAR FOR THE INDUSTRY
Carnival Corporation’s inclusion in the AGA will also help facilitate close relationships with other industry leaders, and enable both companies to work together and share ideas. The roster of members includes land-based casinos, online gaming operators and other elements of the gaming community. As a result of these connections, Carnival Corporation will have access to the latest research in the industry, legislative updates and policy initiatives that will be driving the evolution of gaming – both in the USA as well as globally.
“We’re excited to welcome Carnival to our association,” says AGA Vice President of Membership and Events Maureen Beddis, who said she appreciated the cruise line’s perspective. Beddis noted Carnival’s international footprint and commitment to creating outstanding gaming experiences, onboard cruise ships and across the broader entertainment industry. She also welcomed the new partnership, believing Carnival’s participation will enhance the AGA’s coalition in its mission to advance innovation and responsible gaming in the industry.
Carnival And Gaming Has A Bright Future
This partnership has potential for long-term ramifications on Carnival Corporation’s business, specifically in the gaming sector. Working with AGA members, Carnival will have opportunities to gain insights and work on new projects that will contribute to the efforts to advance responsible gaming while on the open seas. The first cruise line to become a member of the American Gaming Association, Carnival has provided a role model for others in the gaming industry to follow in terms of demonstrating its commitment to leadership and responsible gaming practices.
This alliance is also part of a wider trend in tourism and entertainment, as businesses are acknowledging the value of being responsible and ethical. Carnival’s involvement in the AGA is an important step in the effort to make sure that gaming on cruise ships is fun for Carnival Shipboard Casinos BUT ALSO SAFE and FAIR for all. With the industry changing, it is obvious that Carnival Corporation will indeed remain a catalyst of change, leading pair with raising the bar for responsible gaming.
In summary The Carnival Corporation being a member of the American Gaming Association represents a significant accomplishment for the cruise industry and establishes a precedent for responsible gaming and industry cooperation. With this initiative, Carnival continues to demonstrate its commitment as a powerhouse in the global tourism and entertainment industry as well as to ensuring our guests have fun in a safe and ethical gaming environment.”
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