Super League and Advertising Week Partner on the First-Ever Gaming Summit at AWNewYork
Super League (Nasdaq: SLE) has partnered with Advertising Week to launch the first-ever Gaming Summit at AWNewYork 2025, scheduled for October 6-9 in The Penn District. The half-day forum, starting October 7th at 2:30pm ET, will focus on gaming media and brand engagement opportunities.
The summit aims to address a significant market gap, highlighted by Dentsu’s report showing that while 3.5 billion people worldwide play video games, only 5% of advertising spend targets this audience. The event will feature sessions on audience insights, gaming media mix strategies, and marketing implementation across platforms like Roblox, Fortnite, and Minecraft.
As the Presenting Sponsor, Super League will co-host programming and participate in various activations, including VIP networking events connecting brands, creators, and gaming platforms.
Super League (Nasdaq: SLE) ha stretto una partnership con Advertising Week per lanciare il primo Gaming Summit di sempre durante AWNewYork 2025, in programma dal 6 al 9 ottobre nel Penn District. Il forum di mezza giornata, che inizierà il 7 ottobre alle 14:30 ET, sarà dedicato ai media di gaming e alle opportunità di coinvolgimento del brand.
Il summit vuole colmare una significativa lacuna di mercato, evidenziata dal rapporto Dentsu che mostra come, nonostante 3,5 miliardi di persone nel mondo giochino ai videogiochi, solo il 5% della spesa pubblicitaria sia rivolta a questo pubblico. L’evento includerà sessioni su approfondimenti sul pubblico, strategie di mix media nel gaming e implementazione di marketing su piattaforme come Roblox, Fortnite e Minecraft.
In qualità di Presenting Sponsor, Super League co-organizzerà il programma e parteciperà a varie iniziative, tra cui eventi VIP di networking che metteranno in contatto brand, creator e piattaforme di gaming.
Super League (Nasdaq: SLE) se ha asociado con Advertising Week para lanzar la primera Cumbre de Gaming en AWNewYork 2025, programada del 6 al 9 de octubre en The Penn District. El foro de medio día, que comenzará el 7 de octubre a las 2:30 pm ET, se centrará en los medios de gaming y las oportunidades de engagement de marca.
La cumbre busca cubrir una brecha importante en el mercado, resaltada por el informe de Dentsu que indica que, aunque 3.5 mil millones de personas en todo el mundo juegan videojuegos, solo el 5% del gasto publicitario se dirige a esta audiencia. El evento incluirá sesiones sobre insights de audiencia, estrategias de mezcla de medios de gaming y la implementación de marketing en plataformas como Roblox, Fortnite y Minecraft.
Como patrocinador principal, Super League coorganizará la programación y participará en diversas activaciones, incluyendo eventos VIP de networking que conectarán marcas, creadores y plataformas de gaming.
Super League (나스닥: SLE)는 Advertising Week와 협력하여 2025년 10월 6일부터 9일까지 펜 지구에서 열리는 AWNewYork 2025에서 최초의 게임 서밋을 개최합니다. 10월 7일 오후 2시 30분(동부 시간)부터 시작되는 반나절 포럼은 게임 미디어와 브랜드 참여 기회에 초점을 맞출 예정입니다.
이번 서밋은 Dentsu 보고서에서 전 세계 35억 명이 비디오 게임을 즐기지만 광고 지출의 단 5%만이 이 대상에게 집중된다는 점을 강조하며, 시장의 큰 공백을 해소하는 것을 목표로 합니다. 행사에서는 청중 인사이트, 게임 미디어 믹스 전략, Roblox, Fortnite, Minecraft와 같은 플랫폼에서의 마케팅 실행에 관한 세션이 진행됩니다.
주최 스폰서로서 Super League는 프로그램 공동 주최와 브랜드, 크리에이터, 게임 플랫폼을 연결하는 VIP 네트워킹 이벤트 등 다양한 활동에 참여할 예정입니다.
Super League (Nasdaq : SLE) s’est associé à Advertising Week pour lancer le tout premier Gaming Summit lors de AWNewYork 2025, prévu du 6 au 9 octobre dans le Penn District. Le forum d’une demi-journée, débutant le 7 octobre à 14h30 ET, se concentrera sur les médias gaming et les opportunités d’engagement des marques.
Ce sommet vise à combler un important vide sur le marché, souligné par le rapport de Dentsu montrant que, bien que 3,5 milliards de personnes dans le monde jouent aux jeux vidéo, seulement 5 % des dépenses publicitaires ciblent ce public. L’événement proposera des sessions sur les insights d’audience, les stratégies de mix média gaming, et la mise en œuvre marketing sur des plateformes telles que Roblox, Fortnite et Minecraft.
En tant que sponsor principal, Super League co-organisera le programme et participera à diverses activations, incluant des événements VIP de networking reliant marques, créateurs et plateformes gaming.
Super League (Nasdaq: SLE) hat sich mit Advertising Week zusammengeschlossen, um den ersten Gaming Summit auf der AWNewYork 2025 zu veranstalten, der vom 6. bis 9. Oktober im Penn District stattfindet. Das halbtägige Forum beginnt am 7. Oktober um 14:30 Uhr ET und konzentriert sich auf Gaming-Medien und Markenengagement-Möglichkeiten.
Der Gipfel soll eine bedeutende Marktlücke schließen, wie der Bericht von Dentsu zeigt: Während 3,5 Milliarden Menschen weltweit Videospiele spielen, richtet sich nur 5 % der Werbeausgaben an dieses Publikum. Die Veranstaltung umfasst Sitzungen zu Zielgruppenanalysen, Strategien für den Gaming-Medienmix und Marketing-Implementierungen auf Plattformen wie Roblox, Fortnite und Minecraft.
Als Hauptsponsor wird Super League das Programm mitgestalten und an verschiedenen Aktionen teilnehmen, darunter VIP-Networking-Events, die Marken, Creator und Gaming-Plattformen verbinden.
~ The half-day forum will spotlight the future of playable media, brand innovation and next-gen consumer engagement ~
SANTA MONICA, Calif., July 17, 2025 (GLOBE NEWSWIRE) — Super League (Nasdaq: SLE), a leader in engaging audiences through playable media, content, and experiences within mobile games and the world’s largest immersive platforms, has joined forces with Advertising Week to co-present the first-ever Gaming Summit at Advertising Week New York 2025, taking place October 6–9 in The Penn District.
A recent report by Dentsu highlights that the worldwide audience of people who play video games is now 3.5 billion in size, yet only
Starting Oct 7th at 2:30pm ET, the Summit will be a high-energy, insights-packed event built to demystify gaming for marketers and provide a tactical blueprint for brand success across immersive platforms like Roblox, Fortnite, Minecraft, mobile games, and more.
The Summit program includes sessions such as:
- What Gamers Want (and Don’t) From Brands – Audience-first insights for campaign success
- The Gaming Media Mix – How gaming fits into social, CTV, and digital strategies
- Beyond the Build – How to layer gaming into full-funnel marketing plans, from awareness to consideration to performance to measurable results
- The Gaming Landscape Decoded – From UGC and esports to mobile and AI
“This is the moment for gaming to have its seat at the main stage of advertising, and we’re proud to help make that happen,” said Rhiannon Apple, SVP, Client Services at Super League. “Marketers are done asking if they should be in gaming. Now they want to know how to win, and this Summit is where they’ll get the answers.”
As the Presenting Sponsor, Super League will also co-host programming with Advertising Week and participate in activations throughout the event, including strategic networking opportunities and an exclusive VIP gathering designed to foster collaboration between top brands, creators, and gaming platforms.
“We’re thrilled to partner with Super League on the Gaming Summit,” said Lance Pillersdorf, founder of Advertising Week. “We know this innovative area offers so much value to marketers, and we’re going to give them everything they need to get involved.”
For brands looking to reach audiences who play, the AWNewYork Gaming Summit will provide actionable insights, direct access to decision-makers, and lead-generation opportunities in a category that’s shaping the future of media, entertainment, and culture.
About Super League
Super League (Nasdaq:SLE) is redefining how brands connect with consumers through the power of playable media. Super League provides global brands with ads, content, and experiences that are not only seen – they’re played, felt, and remembered, within mobile games and on the world’s largest immersive gaming platforms. Powered by proprietary technology, an award-winning development studio, and a vast network of native creators, Super League is a one-of-a-kind partner for brands looking to stand out in culture, spark loyalty, and drive meaningful impact. In a world where attention is earned, Super League makes brands relevant by making them playable.
About Advertising Week
Advertising Week is a global gathering of marketing, advertising, technology, and brand professionals. It offers weeks of thought leadership, networking and special events, focusing on key industry conversations and trends. Advertising Week events are held in major cities worldwide, including London, New York, Tokyo and Mexico City. You can find out more information at AdvertisingWeek.com.
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FAQ
When and where is the Super League Gaming Summit at Advertising Week New York 2025?
The Gaming Summit will take place on October 7th at 2:30pm ET during Advertising Week New York 2025, held October 6-9 in The Penn District.
What is the purpose of Super League’s (SLE) Gaming Summit at AWNewYork?
The summit aims to showcase gaming advertising opportunities, providing marketers with tactical blueprints for brand success across platforms like Roblox, Fortnite, and Minecraft, addressing the gap where only 5% of ad spend targets 3.5 billion gamers.
What topics will be covered at the SLE Gaming Summit 2025?
The summit will cover audience insights, gaming media mix strategies, full-funnel marketing plans, and how gaming fits into social, CTV, and digital strategies.
What is Super League’s (SLE) role in the AWNewYork Gaming Summit?
Super League is the Presenting Sponsor and will co-host programming, participate in activations, and facilitate VIP networking events between brands, creators, and gaming platforms.
How large is the gaming audience potential for advertisers, according to the Super League summit?
According to Dentsu’s report highlighted at the summit, the worldwide gaming audience is 3.5 billion people, yet only 5% of advertising spend is currently deployed to engage them.
