Two parts of a Parkside development are coming together, beginning this week.
Fairway Social Birmingham, a virtual game and dining destination, is opening Thursday at Urban Supply, while its hidden speakeasy inside, The Lodge at Fairway Social, will open later this month.
Reservations are now available and can be booked online here.
Urban Supply is the latest project of downtown developer Orchestra Partners and combines the company’s signature concerns – restoration of historic properties, innovative use of outdoor spaces and the creation of walkable experiences.
Fairway Social and The Lodge are located at 114 13th St S.
In addition to being a full-service restaurant and bar, Fairway Social has a total of six Full Swing powered bays and a sports entertainment hub.
Signature cocktails and craft beer are served with elevated food choices amid an atmosphere of virtual and interactive games.
Diners can choice from more than 100 world-renowned golf courses, as well as baseball, football, soccer and more. There’s also Golden Tee Golf, cornhole and yard games.
The Lodge is billed as an intimate, speakeasy-style lounge hidden inside Fairway Social, with live music, duckpin bowling and signature cocktails.
Gaining entry also promises a bit of adventure. Guests will need to retrieve a scorecard from the host, find the secret entrance and crack a code to uncover the hidden door.
In addition to live music, it will also host events and stand-up comedy.
The more than 14,000-square-foot joint venue was designed by Monument and constructed by Shelby General Contractors.
Alpharetta, Ga.-based Competitive Social Ventures is the creator of Fairway Social. CEO Neal Freeman said this isn’t just about opening a new venue but “shaking things up and creating something that doesn’t exist here yet. Birmingham has energy, culture and creativity – and we feel honored to be a part of that.”
Orchestra Partners Principal Hunter Renfroe said he’s ready to play a round of golf.
“We are so excited to see Fairway Social and The Lodge open their doors at Urban Supply. I have been both impressed and humbled watching the Competitive Social Ventures team at work, crafting these unique spaces with such passion and commitment,” he said.
Fairway Social will operate from 11 a.m. to 11 p.m. Tuesday through Sunday, with extended hours until 1 a.m. on Fridays and Saturdays.
Once open, The Lodge will operate from 5 to 11 p.m. Tuesday through Thursday, and from 5 p.m. to 1 a.m. on Fridays and Saturdays. The Lodge is for guests 21 and older.
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