A LinkedIn ad for an Xbox Graphics role ironically uses generative AI, showing a backwards-facing monitor. Following layoffs that affected multiple studios, Microsoft may replace more employees with AI. Several Xbox executives face criticism for insensitive responses to the job losses.
After eliminating some studios and downsizing others, Microsoft’s handling of the cutbacks has faced condemnation. Xbox Gaming Executive Producer Matt Turnbull suggested that employees should turn to AI for emotional support. Now, a LinkedIn job ad for an Xbox Graphics position is using what is likely generative AI. Some analysts blame the company’s investment in technology for the loss of Microsoft jobs.
Mike Matsel serves as the Principal Development Lead for Xbox Graphics. The LinkedIn post isn’t targeting artists, but rather anyone with knowledge of hardware and drivers. Nevertheless, readers are reacting strongly to the image in the ad, which shows a monitor screen facing backwards. Many of them view it as another example of a company saving money with generative AI rather than relying on an employee.
The role of AI in the gaming industry remains a sensitive topic. Although the LinkedIn graphic will not appear in any Xbox game, Microsoft’s Muse project promotes generative AI. The initiative endorses these tools as a way to enhance game development efficiency. While the company claims it’s not trying to replace artists, critics aren’t convinced. Remakes from other studios, like Front Mission 3, already appear to utilize AI to produce sloppy-looking assets.
More than 9,000 Microsoft jobs were lost in the latest round of layoffs. With many of these positions in Xbox Gaming, the company may increasingly rely on AI. The Seattle Times reported that the company is relying on acquired IT infrastructure to reduce its workforce further.
Explaining the need for mass layoffs is always a challenge for corporations. Still, the LinkedIn ad is another in a series of missteps for Microsoft. Xbox Gaming CEO Phil Spencer himself thought it was a wise PR move to celebrate profits when commenting on the job losses.
Related Articles
Adam Corsetti – Tech Writer – 447 articles published on Notebookcheck since 2025
I became interested in technology at a young age and enjoyed discovering the latest innovations. While earning college degrees in publishing, I created several PC hardware and gaming websites. My passion has always been to guide readers on what products can truly improve their lives. After many years as a Tech Writer for Game Rant, I’m anxious to share my knowledge with a new audience at Notebookcheck.
Adam Corsetti, 2025-07-14 (Update: 2025-07-14)
