Published Jul 10, 2025 11:49 AM
Andi Norris is a motion performer in video games.
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Andi Norris
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Video game performers have ratified a deal with companies after almost a year on strike.
Artificial intelligence was the key dispute between voice and movement actors, who are represented by SAG-AFTRA, and companies like Insomniac Games and Activision Productions. The agreement includes consent and disclosure requirements for the use of AI digital replicas, according to a joint statement from the union and video game companies.
“This deal achieves important progress around AI protections, and progress is the name of the game,” SAG-AFTRA president Fran Drescher said in a statement.
It also includes an immediate 15% pay increase and additional annual 3% boosts.
The deal was approved by the artists with a 95% yes vote.
Audrey Cooling, a representative for the video game producers, said in a statement that the contract “delivers historic wage increases, industry-leading AI protections, and enhanced health and safety measures for performers.”
The agreement concludes a three-year long bargaining process. Along the way, Hollywood saw the twin actor and writer strikes in 2023, which also focused in part on the threat of artificial intelligence.
Note: Some members of the LAist newsroom are represented by SAG-AFTRA. They are not involved in this labor dispute.
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