An major American fashion retailer has announced an opening date for its new store at Bluewater.
Abercrombie & Fitch is set to open its doors at the Greenhithe shopping centre tomorrow (July 11).
The shop can be found between Jewells and Massimo Dutti on the Lower Guildhall.
News of a new branch was announced in April when boarding was put up around the unit teasing it as “coming soon”.
It will mark the apparel brand’s second store in the county, with its other at Ashford Designer Outlet.
Centre Director at Bluewater James Waugh said: “At Bluewater, we pride ourselves on bringing world-class brands to Kent, and Abercrombie & Fitch is a perfect fit for our retail lineup.
“As a leading clothing brand globally, their arrival enhances our already strong fashion offering.
“Since we announced that Abercrombie & Fitch would be joining us this year, our guests have been eager to know when the doors would be opening.
“We are pleased to be able to share the official launch date with our community today, allowing fans of the brand to plan their visits.”
Founded in New York in the late 20th century, it is one of the oldest American clothing brands selling products focusing on “casual luxury”.
It sells both womenswear and menswear as well as fragrance and bodycare products.
The retailer also owns sister companies, Abercrombie Kids, Gilly Hicks and Hollister, the latter of which already has a store at Bluewater.
The new addition to the shopping centre follows a shake-up of stores a the shopping centre.
Recently, it has welcomed luxury brand Rituals, clothing retailers Bershka and Pull&Bear and French-owned Sephora which saw hundreds of eager fans queue up ahead of its opening.
In April, beauty competitor Space NK also opened its doors to eager makeup and skincare fans.
But, other prominent shops have left, including original anchor store House of Fraser.
After 25 years, the department store is set to be replaced by Next.
