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| “The right infrastructure has been built. Now let’s build the winners to go inside it” — Tottenham Trophy Series | Tottenham Hotspur Blog News |
From Blueprints to Belief: Why Spurs Must Now Build a Winning Mentality
Tottenham Hotspur Trophy Series — Part 2 of 8
Daniel Levy wants to win the Premier League.
He’s said it.
He’s said he wants to win the Champions League too.
Big words. Big vision.
So why has one Europa League win in 2025 been the only breakthrough?
Why do we keep finishing almost there… but never build on it to become serial winners?
Infrastructure First — And That Was the Right Call
Let’s get something straight: Daniel Levy did the hard part first.
The stadium.
The training ground.
The revenue foundations that will help Spurs compete for the next 50 years.
He took a club flirting with relegation in 2001 and turned it into a global force.
The infrastructure needed to come first — and Levy delivered it.
But here’s the problem:
We’re not in the infrastructure phase anymore.
We’re in the winning phase.
And that’s where Levy has to prove he understands that what comes next is not corporate.
It’s cultural.
The Skill Has Always Been There. The Mentality Hasn’t.
Let’s stop pretending Spurs have been unlucky.
Seven finals.
Second in the Premier League.
Regular top-four finishes.
We had world-class players.
Kane. Son. Lloris. Modric. Bale. Eriksen. Vertonghen. Alderweireld.
But we didn’t build a squad of winners.
We didn’t create a system that taught players how to win.
Because no one inside the club knew how.
“We’ve had the skill to win.
We just never learned how to cross the finish line.”
And that’s not something you fix with slogans.
You fix it with conviction.
Saying You Want to Win Isn’t the Same as Building to Win
When Levy says, “We want to win the Premier League,” what does he mean?
Because building to win isn’t about ambition.
It’s about alignment.
The board.
The manager.
The recruitment team.
The backroom staff.
The culture.
They all need to believe in the same vision.
And too often at Spurs, we’ve had none of that.
We’ve had world-class talent with average beliefs.
We’ve had rebuilds started — and abandoned.
We’ve had short-term panic buys and big-name managers brought in to ‘fix it.’
All while telling fans that the next phase is about winning.
But the evidence says otherwise.
“You don’t win the Champions League with soundbites.”
Ange Showed the Way — And Levy Needs to Learn from Him
Ange Postecoglou wasn’t just a good coach.
He was a culture builder.
He understood that if you want to create a winning team, you have to first create winning behaviours.
You train like a winner. You prepare like a winner. You think like a winner.
That’s what Levy needs to embrace.
Not just facilities.
Not just finances.
Not just phrases.
He needs a structure that breeds winners.
From recruitment… to psychology… to captaincy… to academy pathway.
Winning has to be designed in.
Not hoped for.
The Next Phase: Staff, Culture, and Mentality
The buildings are done.
Now it’s about what happens inside them.
Do we hire staff who have lived the winning mentality?
Do we hire coaches who can build it in others?
Do we create an environment that demands more than effort — it demands outcome?
This is what Levy has to master next.
He doesn’t need to step aside.
He needs to evolve.
He’s always been a long-term thinker.
Now the long-term needs mindset, not bricks.
Can We Spot Winners by Name? No. We’ll Have to Wait and See.
Here’s the tough part.
Fans want instant verdicts on new signings.
But mentality isn’t printed on a transfer fee.
It’s not in the YouTube compilations.
It’s not something you can scout from a sofa, without knowing what you are looking for.
So every player we sign now… we won’t know if they’re the right ones until we see:
How they react to setbacks
How they train when injured
How they lift others when heads drop
How they perform in finals — not just semi-finals
And that’s why we need a club structure that detects mentality.
That develops it.
That demands it.
Because otherwise, we’ll keep asking the same question in 2030:
“Why haven’t we won anything yet?”
THBN The Final Word
Daniel Levy’s vision got us here.
But vision alone won’t win us regular trophies.
Now is the time for action.
For alignment.
For mentality.
The right infrastructure has been built.
Now we need to build the winners to go inside it.
COYS
The Tottenham Hotspur Trophy Series
Part 1: The Introduction
