South Korea’s Krafton works with Nvidia as DeepSeek powers Chinese companies
A screenshot of InZOI, a life simulation video game published by South Korea’s Krafton. (Photo courtesy of Krafton)
KIM JAEWON and WATARU SUZUKI
SEOUL/SHANGHAI — Video game developers in Asia are racing to apply artificial intelligence technologies to their characters to give users more intuitive interactions and immersive experiences.
Krafton of South Korea is working with U.S. giants like Nvidia and OpenAI, while Chinese players including Novaserene Entertainment and NetEase are powered by DeepSeek, which surprised the world with its advanced yet affordable large language model early this year.
