July 2, 2025 – AI’s march into the gaming world accelerated yesterday as Block3 officially launched its BL3 token presale, inviting users to back a project some are calling the “ChatGPT of gaming.” The first day of the presale saw over $500k raised.
The team behind Block3 aims to disrupt the $665 billion gaming industry with its innovative prompt-to-play engine, which allows users to generate entire playable worlds from a simple text input—bypassing the need for traditional game studios. The platform empowers gamers to become creators, democratizing game development through generative AI.
Already, thousands have rallied behind the project’s vision, while others in the industry express concern over its potential to challenge the role of legacy game developers.
Token sale open
To support the rollout of its platform, Block3 has opened a limited-time token presale for its native BL3 token. The sale began at 9 a.m. UTC on July 1, with tokens available at an initial price of $0.01. The price is programmed to increase by 5% every 72 hours, creating built-in scarcity as demand grows. The presale will run for 90 days, with tokens available exclusively via the official Block3 website.
From prompt to play: What is Block3?
Block3 functions similarly to existing AI chat platforms but with a twist: instead of generating text responses, it produces immersive game environments tailored to the user’s imagination. The user submits a written prompt, and the AI returns a fully formed, playable world. It’s gaming, reimagined.
By incorporating a create-to-earn model, users can also monetize their contributions—providing both data for the platform’s large language model and incentivizing participation in the project’s ecosystem.
According to the project’s white paper, Block3’s roadmap includes milestones for scaling from early adoption to a fully operational decentralized platform over the coming months.
Gaming disruption at scale
The traditional gaming sector has faced mounting criticism in recent years due to ballooning development costs, stagnating creativity, and poor audience reception. AAA game studios have spent hundreds of millions on titles that often fail to gain traction, with some games averaging as few as 100 monthly players.
Block3’s founders believe this signals an industry ripe for disruption.
“Traditional game dev is dead,” the Block3 team said in a joint statement. “For the first time, anyone can build games—not just studios with bloated teams and red tape. We’re here to unlock the imagination of gamers, and if we break a few corporate conglomerates along the way, then so be it.”
Industry analysts agree the potential is massive. Even capturing 0.16% of the projected gaming market could generate over $1 billion in revenue for the project.
Riding the AI wave
AI gaming is currently growing at a 42.3% annual rate, and Block3 positions itself firmly within this upward trend. With increasing excitement among the crypto and gaming communities, the presale has already begun to attract attention across decentralized exchanges and community forums.
As both sectors continue to converge, Block3 presents a bold experiment in decentralized, user-driven game creation—one that could redefine the gaming experience as we know it.
For more information about the BL3 presale, visit the official website at block3.io.
About Block3
Block3 is an AI gaming startup building the world’s first prompt-to-play engine—a platform where users can instantly generate immersive, fully playable games through simple text prompts. By leveraging generative AI and a create-to-earn model, Block3 aims to decentralize the gaming industry and give creative power back to players. The platform is backed by a growing global community and supported by the native BL3 token.
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