Just launched! The IAB Gaming Measurement Framework is a new industry framework that brings clarity, consistency, and confidence to gaming ad campaigns—a channel where over 80% of U.S. internet users identify as gamers.
Developed in collaboration with industry leaders, the framework outlines standard gaming ad formats by media type (Display, Video, Audio, and Custom) and explains baseline (must-have) and additional (nice-to-have) metrics to help advertisers evaluate performance and make smarter investment decisions.
Key Benefits for marketers:
- Align with partners on measurable outcomes
- Improve campaign planning and creative execution
- Standardize reporting across stakeholders
- Support brand investment by . . .
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