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| When the Mob Becomes the Media – Why Spurs’ Silence Was Always Doomed | TottenhamHotspur.Blogspot.com |
Social media doesn’t wait for facts. But don’t complain about the noise when you helped create it.
When Tottenham Hotspur stay silent, fans scream louder.
But what if I told you this reaction isn’t just emotional?
It’s systemic.
It’s cultural.
And it’s predictable.
Back on May 6th, I suggested Tottenham Hotspur needed a Narrative Chief — a strategic voice to explain decisions and protect the club from misinterpretation.
Obviously, they wouldn’t be called a narrative chief, that is just their role, a Communication spokesperson or officer or Media Liason officer, their title isn’t important at this stage.
The role is.
The idea was dismissed by some.
But some saw its value.
Some fans didn’t see the point of such a role.
They, quite frankly, didn’t understand the role would achieve.
Fans don’t think global, they think the Tottenham Hotspur Stadium is the be-all and end-all.
Fast forward one month.
The silence has created chaos.
The toxic noise on social media has taken over yet again.
Which, quite frankly, is proof these people don’t want the trophies they claim to want.
And now those same fans are demanding the very thing I proposed.
They want answers.
They want explanation.
They want clarity.
But here’s the contradiction:
They are controlling the narrative…
While demanding that the club control the narrative (telling you what’s going on).
And when someone suggests a role to actually do that — they argue against it or ignore it.
Why?
Because they don’t understand it.
Modern football fans don’t just support clubs — they perform their support.
And social media rewards speculation, not patience.
Influencers and “news” accounts don’t wait for official sources.
They echo the loudest fears of the day.
Clickbait for clicks to put money in their pockets, that’s their overriding objective.
Then journalists follow them — not the other way around.
That’s how modern media works.
This is why I said Spurs need a voice.
A human one.
A visual one.
Not a club statement.
Not a once-a-window chairman quote.
A strategic communicator who understands that Tottenham Hotspur is a global theatre…
And right now, the crowd has taken over the script.
The mob has become the media.
And the board — still operating like it’s 2004 — doesn’t know how to respond.
They think silence is professionalism.
But silence isn’t neutral anymore.
It’s suspicious.
Because when there’s a vacuum, someone will fill it.
The social media noise has filled it.
YouTube channels have filled it.
So what do the media do?
They jump on the bandwagon too.
Is that a winning culture from our social media fans?
Or is that the very culture the club has to change?
So let me be clear:
I’m not defending the board.
I’m not excusing silence.
I’m exposing the broken logic in the culture we’ve built around this club.
A culture where:
– Fans think a new CEO must mean something is wrong.
– People who know nothing shout the loudest.
– A fanbase that rails against fake news… shares it every day.
– And the moment someone proposes a solution, they laugh — until the chaos proves them wrong.
That’s why the 6th May article matters.
👉 Tottenham Hotspur appoint a Transfer News Spokesperson
That’s why the 1st June article matters.
👉 Why Spurs’ Global Fans Matter More Than the 62,000 Inside the Stadium
Tottenham Hotspur’s problems aren’t just tactical or transfer-related.
They’re cultural.
And that’s mentality.
The very thing I have been banging on about for more than 10 years.
I remember writing an article on this after Harry Kane had played just 4 games under Tim Sherwood (updated in March 2024).
Because Emmanuel Adebayor had the wrong mentality.
That was posted first on 22nd April 2014!
This was Part 3 of a ‘Spurs Need To Go Mental’ serie.s
Unless the club recognises that the fanbase is now the media, things won’t change.
Because right now, we’re watching a war of voices… and nobody is writing the script.
Spurs don’t just need a better squad.
They need a better strategy for the off-the-field stage they’re playing on.
And I saw this coming.
COYS
